Investing hundreds of thousands of dollars in motor vehicles may not be for transportation only. It can also provide space for advertisement. For mobile surfaces like the body of cars, it is even more effective.
People are spending thousands and millions to give visibility to their brands and to send their message across. Radio, television and newspaper advertisements were the practice decades ago. Changes are occurring in the business scene and they are happening pretty fast. Technology is the major driver.
Social media advertisement isn’t as free as many think. You could end up paying thousands and millions to advertise on social media.
One way of advertising that some businesses adopted in the past and continue to use is by boldly printing their brand name or message or logo on their business cars. Others are putting very nice stickers on their cars with their brands or messages on them. This is a cheap and effective way to market your business and its products.
When a car is driven through the busy parts of the cities and towns, you would be surprised the thousands of eyeballs that are caught in the process and the numbers that your messages get to, and the discussions that ensue from then, among people who see it.
Your business, product or message –whatever is displayed on your cars- could be the subject of discussion for hours after the car is gone.
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Though it may appear an inexpensive way to advertise, there are some negative impacts that could emerge to bite you hard. Imagine one of your drivers of your branded cars driving carelessly through the busy streets of major cities and towns, your company, products and everything you stand for is associated with such violence and other forms of negativity.
When a car is branded, adequate measures must be put in place by the business to reap the intended benefits of the branding or advertising and not the unintended consequences. Drivers must be properly trained and briefed on how their actions or in-actions while in possession of a car can have on the overall business – success and failure.
[bctt tweet=”Your business, product or message –whatever is displayed on your cars- could be the subject of discussion for hours after the car is gone.” username=”topbizjournal”]
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