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Your Profile Picture is your Personal Branding

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Your Profile Picture is your Personal Branding

The world is right in your hands now. You have a technologically-enabled ability to reach virtually anyone you want to. You are able to view and read what’s up with your favourite celebrities, friends and family and virtually anyone you want to. Conversely, everyone is watching you too.

In today’s social media driven world, a great profile picture is quite essential for your personal and professional brand. As your brand goes, your profile picture should be one of the hardest working amour in your brand arsenal. Yeah, that’s right. Your profile picture is on Facebook, LinkedIn, Twitter, Instagram, Google +, for 24 hours a day and 7 days a week. Even when you’re asleep, your profile picture is awake – representing you globally, online.

Being on social media without a good profile picture is equivalent to not playing the game at all. It therefore goes without saying that when it comes to building your brand online, a good profile picture is essential in reflecting who you are and what you stand for. Here’s what you need to know and do.

Quality is important

Your profile picture must have a high resolution image. The picture represents you and your brand and so you must invest in high quality crisp images that communicates you and your brand are not cheap. People are investing in profile pictures all around the globe.

They are buying phones that produces high quality images and some are even paying professional photographers to get them the best pictures. Beyond these, images are being edited to suit their brands – personal or professional. For those of us who don’t know you, sadly and painfully, we tend to place a value on you (your brand) based on what we see as your profile picture. Better let it look clean, clear and sharp. Your next profile picture viewer could be a prospective employer or business.

Use Good Lighting

No one wants to strain to see who is in your profile picture or to struggle to see the small details in the background. We want to see everything in the picture, clearly. Flash isn’t everything. Natural light is the best. When taking pictures to represent you on the web, make sure there is enough bright light to help with a high quality image. And by the way, too much light can also spoil your image.

You can seek professional advice on that, if need be. It’s worth it. The Samsung galaxy S7 and iPhone 6 are doing great jobs producing high quality images.

Your Personality must Shine through

Profile pictures are visual representation of your brand. They convey who you are before anyone hears your voice or reads a word of what you’ve posted. The picture conveys meaning to people in a big way.

Irrespective of your industry, a dynamic profile goes a long way, expert Edward Cates mentioned in a post. Let your profile picture tell a short story about your brand. Hardworking, fun loving, attention to details, organized, smart, clean, are all qualities that your picture can convey. A picture, they say, says a thousand words.

Let your Profile Picture Work for you

Now that you have a great picture, you need to put it to work. Use it as a standard on all your social media profiles. People would respond to the new picture and check your profile because of the update. These new engagements could result in a business prospect. And kindly respond well when they come, else you gain nothing!

Leave us a comment if you have questions about creating good profile picture for yourself.

 

 

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  1. Pingback: How to Get Your Branding Noticed by Everyone, Everywhere

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