Every business needs to sell to remain in business. Selling is the major and often the only activity in the business that brings in money. Selling products and services should therefore be the primary focus of the business.
Don’t Perfect Production
Some businesses spend too much time trying to perfect the production of the goods they deal in. It is good to offer excellent products and have perfect production systems but that alone doesn’t sell your products. And we know, not selling means money isn’t going to come in. If you don’t sell, then why produce? In our lifetime, most of us have seen very brilliant products that are not selling as fast as the comparatively poorer products. You may probably know smaller restaurants in your area that makes and serves far more healthier, delicious and cheaper foods than the big brands in town. The truth is you have to sell what you have if you want to stay in business and grow. You cannot perfect production because products and services evolve often –requiring you to always improve your products. Hence no single production process will remain perfect forever. Therefore focus on selling what you have.
Advertising is not equal to Selling
Do not make the mistake of believing that once you place an ad in the newspaper or on radio or television, your products are going to move quickly out of your shop. Not that fast. Advertising often creates an awareness of the existence of your product, service or brand and prepares consumers to consider your offering whenever they have such a need. “Selling” or making sales on the other hand consists of interpersonal interaction -the one-on-one meetings, telephone calls and networking-that you engage in with prospects and customers, Kim T Gordon explained in a post. Advertising often does not put a face to the message; it is not interpersonal but rather a communication through some other means, often non-personal. To sell you need to put some human face to it and contact people.
Don’t Sit Back; Your product isn’t Supernatural
Facebook is reported to have over 1.7 billion monthly active users but we still see the tech giant selling its services. The gigantic number of subscribers to the social networking site does not make them relent on their selling efforts. They keep pushing and pushing. You can do same with your business. You must realize that you don’t have the perfect product or the magic potion that will keep people running to your shop, even if you don’t put in any effort to sell.
Selling is a vital activity in business that should be paid full attention so the business can grow. Selling more products means you grow, if you control your costs.