Many small businesses are finding a hard time jumping onto the digital media train. If you are not yet on the train, then the world is leaving you behind. Soon you’ll have no one to listen to your message, no one to see your products and no one to buy from you. Frightening? Yes it has to be frightening.
In 2016 and the years following, you must have a digital media strategy to grow as a business, no matter how basic your strategy is. You need to be here. You are presently reading this because you’re on the internet at this moment, with hundreds of millions of other consumers.
If you already have a digital media strategy for your business, here’s something you can easily do to help you reach more audience.
You want to join the 65% of senior marketing executives who believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. (source)
Words may not be enough to communicate everything, and even when they are, just a few readers will remember what the words said after only three days.
A post by Jesse Mawhinney indicated that when people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (source)
You want to be as brief as possible in your social media delivery, but at the same time capturing and disseminating everything that consumers have to hear.
This is difficult to achieve as today’s youth (the largest proportion of active digital media users) have very small attention span. They’ll quickly and easily switch to next post if you try to bore them with irrelevant and boring texts.
That’s why you need images that say it all at a glance.
Content with relevant images gets 94% more views than content without relevant images. (source).
Creating crisp and engaging images can help your marketing and engagements online. Make it your priority and invest in it. Your content doesn’t have to be text alone. Text alone can be boring.
Here’s the top priorities for B2C content creators.
Now if you agree that images can do a lot for your online marketing, I would like you to do one thing for others who may be struggling and finding a way to start their digital marketing campaigns.
Share. And contact me directly if you would want to outsource this function so you concentrate on your core business.
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