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Boycotting H&M’s “coolest monkey in the jungle”



Coolest monkey in the jungle by H&M

Swedish clothing company Hennes & Mauritz AB, known for its popular H&M clothing line, has come under criticism in recent weeks for displaying the texts “coolest monkey in the jungle” on a hooded sweatshirt modeled by a black child. The act, whether deliberate or unintentional, has been frowned upon by many people of different race. It is an unacceptable act that is not expected of global brands like H&M.

The image was sharply criticized on social media by public figures and the wider online population. Some notable names among them is The Weeknd, a Canadian RnB star who has produced menswear collections with the chain. He mentioned he was cutting ties with the company. LeBron James and Diddy also expressed their dissatisfaction with the act.

Read also: 3 Reasons Why Your Fashion Business Needs PR

Whereas a representative of the brand, Alex Medina, reportedly mentioned that it was negligent to place a black child in a top with such a slogan, while white children wore others, it remains quite an unforgivable negligence in the eyes of many, both black and white community. The gaffe also shows the level of negligence present in some big business establishments and the repercussions these mistakes have on the overall wellbeing of humanity and proper functioning of society.

Some have expressed their disgust at H&M purely based on this show of negligence as an officer put it. Others have moved further to state their intention to boycott the fashion brand altogether, as their own way of punishing the Swedish company. The mistake is a costly one and as such must attract costly reactions from the public. But, consumers of H&M’s products and prospective consumers must consider the wider implications of their actions (boycotting H&M’s products).

Read also: Engineering Graduate Taking Giant Steps in Ghana’s Fashion Industry

In a wider context, whilst boycotting the products of the Swedish clothing company, H&M, will send a strong message to the managers and even to other companies operating within and beyond the fashion industry to sit up and take racial matters a little more seriously, it also has its negative consequences. To boycott H&M products means a vote for laying off staff of the company; it means a vote for triggering lay offs in companies that supply them materials and equipment; it also means a temporary squeezing in shops that stock their products and whose survival is sourced from the survival of H&M. These would also cause thousands of families to be affected, at least economically, in one way or another.

Read also: Ghana’s Fashion Power Couple Revealed

Inasmuch as the act of clothing a 5-year old boy unequipped to appreciate the implications of the acts he is involved in is unacceptable, people must also realize the far reaching consequences of the ultimate punishment.

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Inside the Street Economics of a Lady’s Hairstyle



When Hamamat shaved off her hair earlier this month she got lots of bashing and admiration at the same time. People have mixed feelings about how a lady should keep her hair.   Either ways Hamamat still looked very cute

What Hair do you have on this month?

Natural, relaxed, texlaxed, weaves, braids there are a countless number of hair styles and trends coming up and to keep up with them you need to keep a good amount of money for that.

It is no news that weaves are expensive but how expensive? In my recent exploits in the hair department, I realized there are a variety of weaves available for a good price if you are in a certain communities. Emphasis on community.

You can opt for the original  versions of Brazilian, Peruvian and Indian hair (99% virgin hair), if you are willing to spend between 200 to 300 Ghana cedis minimum to as high as a person can imagine. I watched a documentary by Chris Rock titled Good Hair 2 and found out some weaves can cost as much as 1000 US dollars.

It is advised that when one purchases such expensive hair, they make wig caps so they can keep the hair for longer. Some however enjoy expensive weaves on tracks and this is also a good deal because actual human hair will not lose texture quality for almost two years.

The Cheaper, the Better?

There are however cheaper options costing between 15 cedis and 25 cedis which look like human hair with amazing textures but after a while the truth comes out. Colored and curly weaves are expensive too. It should be noted that one pack is hardly enough weave for any style even if it is a pixie cut (cutting) you want. A pixie cut would require 2 Tyra packs at least.  And if it isn’t a wig cap I doubt it is reusable.

The Style is at the Heart of it

Braids. In the current economy, whether box braids (rasta) or twists, a person would need at least 3 packs of very fine Outré for a fuller look on their head. Darling is also an option but Outré is standard in the Ghanaian community. One pack costs about 10 cedis.

They come in varying colors as far as your imagination would take you and if it can be found in a rainbow. Cornrows are also very possible with these packs. There is a wig cap for braids (nothing is impossible) and no one would really tell the difference from the actual twists or box braids. This is however much more expensive than even regular weave wig caps. Wig caps cost but they are expected to last long, very very long..

Kinky hair is very nice hair but for twists only. It also comes in different grades from hard to soft (bofrot). The good thing about this type is that you can use just two packs and still have a full look. Depending on the grade you buy, you will be spending between 20 to 30 cedis per pack. This I realized is also community-dependent.

I once purchased one at what I thought was a good price (20) till a friend showed me hers, the “bofrot” type, and told me how much she got it for(15 cedis), I realized I may not exactly have gotten a good deal after all. The amazing thing about kinky twists is that it can be reused. After you take out your twists, wash them, dry them and reuse it after a while. Apart from shrinkage in volume which can be helped by buying one more pack it is as good as new.

Crotchet is presently catching on. I believe it is the best hairstyle of our time. There is already twisted hair for crochet, there is a kinky looking type and varying styles and colors of the hair. The price is dependent on the brand. With 20 cedis you can get a Havana piece for crochet and it will be advisable to buy at least 3 packs and you may need 6 packs for a full look. Other pieces of crochet hair cost about 50 Cedis too   and that you may use only 3 pieces. So pick your position.

Natural is Trending

natural hairstyle

Photo Credit : Fente Forde @otopeadanewme Photographer: Roger Yebuah @roger_yebuah

How about going natural? How does that work?   For starters you save relaxer money. But if your hair is not naturally soft, you may need to buy a few oils and hair care products. In Ghana, the top indigenous natural hair products brands I found out are We naturals, Zabrinaturals and Eya naturals. They mostly have a combination packages which can cost between 60 to a little over 100 cedis. They however also sell individual products depending on individual hair needs.

Relaxed hair has the usual relaxer cost. Depending on what works for your hair, and if a twin pack is available, you may spend between 25  to 50 cedis on relaxer kit alone. For those who have found their hair mojo, they can purchase not just a specific branded relaxer kit but the brand’s whole hair kit. The likes of Affirm, Cantu and Dark and Lovely have worked for lots of people.

Texlaxed hair is now a thing too. At least for me. It is an option for hair which is difficult and will not entirely relax or people with very sensitive scalp and can’t endure the Sodium Hydroxide in relaxers.

There are hair vitamins too. Hairfinity or Biotin capsules which are mostly imported and promise healthier, longer hair. They are not so common in our market yet. However with the current exchange rate, it may cost a little over 200 cedi’s when purchased in Ghana. Beware of imitations.

Hair is important and requires much investment of time and money. Make sure you are investing rightly. Money may not grow on trees but it could bless your tresses.

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Former University of Ghana Student Goes Big on Makeup Business; Heres How



Makeup Business

Climbing to the top of the industry (Makeup Business) is a strong woman who has combined her dreams and aspirations with the challenges of entrepreneurship into what is now a layer of finesse and unimaginable beauty.
Mega Amegashie is a graduate of the University of Ghana who has chosen to pursue a dream inspired by her love for colours and a belief that everyone can look pretty. She has challenged herself to building a strong brand in the care & beauty industry as an astute, yet versatile and creative make-up artist.

She started two years ago with just a handful of customers, mostly friends and family members. Realizing the constant referrals that she got as a result of exquisite work done, she decided to take her passion to the next level.

She participated in the Sleek Ambassador competition where she gained tremendous knowledge, skills and experience as she worked through various challenges in the very educative competition, which saw her as a semi-finalist.

She saw her customer base rising steadily, at the same time received tens of requests for apprenticeship from many Ghanaian youths who desire to learn and become make-up artists. She now trains and works with six of these ladies to cast her artistic glory as pure layer of beauty and classic flamboyance on the faces of her customers.
She has worked with customers from different walks of life; bankers, bridal team, celebrities, politicians, presenters, students and almost everyone. Her good work has crossed the boundaries of Ghana to neighbouring countries like Ivory Coast, Mali, Senegal, and The Gambia. Mega is bilingual, speaking English and French with ease.[prp prp_theme=”beside post with image”]

Like many business and startups Meegah’s Makeover ran into a couple of challenges. Notable among them was finding new customers; as the makeup industry is one in which people do not easily switch their artist. You’ll need to do a lot for a prospective customer to trust you to do a good work with his or her body, face especially. Referrals have been her major source of new customers but she also has her social media pages (Meegha’s Makeover on Facebook and Megas gallery on Instagram) bringing new customers as well.

The business had challenges with availability of high grade materials needed to grace the faces of her cherished clients, but she has been able to contact suppliers directly to avoid stock-outs and at the same time beating down cost.

Mega takes her service to her clients at the comfort of their homes or other specified locations, guaranteeing her customers’ convenience, at affordable prices that meet every customer’s purse. Meegah’s Makeover is now one of the rising names in Ghana’s make-up industry- a fast growing and highly competitive industry.

In the future, Mega hopes to use the human body as her medium, applying makeup and prosthetics for film, fashion, television, theatrical, magazines and other similar programs including the modeling industry. Hopefully, through her hard work she would be recognized by powerful brands like the Academy award for Best Makeup and Hairstyling, the Emmy Awards and the Golden Globes.


For make-ups and hairstyling, Meegah’s Makeover is certainly a name to look out for. A touch of class; A touch of beauty; A touch of style; A touch of glamour.

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Ladies spend GHc300 on make-up, only to wash it off in hours.



In Ghana, a lady could spend GHc300 on facial make-up just to show up gorgeous at an event or a meeting. If you are not ready to do this yourself in front of your mirror at home, then you may have to rely on the services of a professional make-up artist.

Facial make-up has become trendy in Ghana, a practice which was originally engaged in by celebrities and rich folks. People have become mindful of their appearance, as this represents so many things that words cannot describe. They realize the benefits of looking fabulous and are therefore investing in the basic as well as the advance tools and materials that make them look good.

Ladies especially, are investing more in facial make-ups than men. It can cost as low as GHc50 to wear an everyday make-up, but when you’re turning up for a public event or gathering, you want to turn it up a little. That’s when you call on a professional. Professionals charge between GHc100 to as high as GHc1,000 to dutifully apply the facial materials and give you a deserving look –  a memorable one you’d wish to keep forever. But no!

The make-ups are bound to be washed off in no time. Weddings, birthday celebrations and other wonderful occasions easily attract professional make-up services beyond GHc300 in Ghana. They wash them off before going to bed. They are not your second-skin. It’s only a temporal skin coat. Inasmuch as it may appear to be a wasteful spending, you’ll think twice when you find out the enormous benefits of looking good.

First impressions are important. Beauty is a large part of this first impression. Whether it’s fair or unfair, naturally we judge people within seconds based on their appearance, even before they open their mouths to say the first word. Hence, a justified use of GHc300 on facial make-ups.

My interactions with ladies who use make-up regularly revealed very justifiable reasons for spending so much on the application of these facial aesthetics. Women told me that it boosts their confidence when they know that they are carrying spotless and attractive faces around. The confidence urges them to perform well at work, and sends a general feeling of happiness within them.

The daily morning make-ups for work and lectures isn’t too expensive and the impact justifies the cost.

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